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時間：2019-05-17 16:13:30 作者：
Advertising translation is a common form of translation in daily life. Good translation can bring good publicity effect to advertisements. Now Beijing Translation Company will share with you what should be paid attention to in advertising translation.
Different countries, nationalities and regions use different languages, and they have different preferences and disgusts for certain languages. These words are not only beautiful in meaning, but also beautiful in appearance, causing people's good psychological reaction and visual effect. In particular, Chinese characters are the only hieroglyphics with the most complete system and the most rigorous structure in the world. As long as "Wangwen" can "create meaning". It not only gives people visual impact, but also can trigger inspiration, causing tremendous psychological shock. The commonly used Word-splitting technique in advertisements also brings some difficulties to translation.
In advertising language, onomatopoeia, sound symbols and echoes are often used to arouse audiences'aesthetic perception; however, Chinese and Western phonetics, onomatopoeia or rhyme have different characteristics, which bring many troubles to translators.
There are probably four situations:
First, the translation of names does not conform to Anglo-American culture.
Second, there are political metaphors in the translated names.
Third, the translation is not elegant.
Fourth, the translator is both Chinese Pinyin and English vocabulary.
The rhetorical devices commonly used in advertising language can help the public to pay attention to and help them remember in order to visualize, concretize or make the main words distinct and prominent. However, due to the differences between Chinese and Western rhetoric traditions, some difficulties will arise in translation, mainly in figurative, symbolic, dual, pun and other rhetoric. Pun translation is the most difficult one to deal with. Puns are divided into homophonic puns and polysemous puns. It is really difficult to translate these advertisements containing puns to achieve the best of both worlds.
The above four points are Beijing Translation Company to share with you the matters needing attention in advertising translation. I hope it will be helpful to you. If you want to know more about them, you can watch other articles on this site.